Privacy Policy

Who we are

This site, leadwithhelder.com, and its associated services are operated by Aurenia, Lda., a company incorporated under Portuguese law, headquartered in Póvoa de Varzim, Portugal. For the purposes of the General Data Protection Regulation (Regulation (EU) 2016/679, "GDPR"), Aurenia, Lda. is the controller responsible for the personal data collected through this site.

You can contact us at any time about this policy or about your data at helder@leadwithhelder.com.

What data we collect and how

We collect only the data you provide directly and the minimum technical data necessary for the site to function and to measure its performance.

Data you provide directly:

• Contact form: name, email address, phone number (optional), subject and the content of the message. You may also optionally provide context such as industry sector, role, size of your organisation and areas of interest.
• Capture window (the book prologue pop-up): name and email address and, optionally, phone number, when you request the PDF prologue of the book or ask to be notified of updates.
• AI conversation assistant ("chat-helder"): the text of the questions and messages you type into the chat window. We ask that you do not enter sensitive data or confidential information in this field.

Data collected automatically:

• Technical and usage data collected by analytics tools in aggregated form and without direct identification, such as pages visited, referral source, device type, browser, page performance indicators and, where applicable, approximate location information derived from the IP address.
• The IP address and technical logs processed by our hosting infrastructure for delivery, security and abuse prevention purposes.

We do not intentionally collect data from children or special categories of data. We do not carry out automated decisions with legal effects on you.

Purposes and legal basis

We process your personal data for the following purposes, on the following legal bases set out in Article 6 of the GDPR:

• Responding to contact requests, booking sessions and managing our relationship with you. Legal basis: consent and, where applicable, pre-contractual steps taken at your request.
• Sending you the PDF book prologue and communications you have requested (for example, notice of updates or of the launch). Legal basis: consent.
• Enabling use of the AI conversation assistant and answering your questions. Legal basis: consent.
• Measuring and improving the performance and use of the site through aggregated analytics. Legal basis: consent (where applicable to the analytics tools) and legitimate interest in maintaining and improving the site.
• Ensuring the security, availability and integrity of the site and preventing abuse. Legal basis: legitimate interest.
• Processing payments and complying with accounting and tax obligations, when you make a purchase (the book or Evomatrix™). Legal basis: performance of a contract and compliance with a legal obligation.

Whenever processing is based on consent, you may withdraw it at any time, without affecting the lawfulness of processing carried out before that withdrawal.

Subcontractors and processors

We use service providers who process personal data on our behalf, under subcontracting agreements, or who act as independent controllers when your browsing is redirected to their services. We identify them below by name:

• Vercel Inc. (site hosting and delivery, through edge infrastructure in the United States and the European Union).
• Vercel Web Analytics (site usage analytics, in a privacy-compatible mode).
• Vercel Speed Insights (measurement of page load performance and experience).
• Google LLC / Google Ireland Limited, through Google Analytics 4 (audience and usage analytics), currently being activated.
• Google LLC / Google Ireland Limited, through Google Search Console (search and indexing data for the site), currently being activated.
• Google LLC / Google Ireland Limited, through the Google Gemini generative AI API, which processes the text of your messages in the conversation assistant to generate responses.
• Google Workspace (Gmail), used to receive and reply to the messages you send us.
• Resend, used to send and deliver the email messages generated by the site's forms.
• GitHub, Inc. (a Microsoft group company), where form submission records are stored privately for the purpose of managing contacts.
• Stripe, Inc. / Stripe Payments Europe, Ltd. (payment processing for the book and for Evomatrix™), currently being activated.

The site also includes outbound links to Amazon, where the book can be purchased. When you follow those links, you become subject to Amazon's privacy policies, over which we have no control.

International transfers

Some of the providers identified above are based outside the European Economic Area, namely in the United States, or may process data in that country. Where international data transfers occur, they are carried out on the basis of the appropriate safeguards provided for in the GDPR, namely the Standard Contractual Clauses approved by the European Commission and, where applicable, adequacy decisions and supplementary measures. You may request further information on the applicable safeguards at helder@leadwithhelder.com.

Retention periods

We retain personal data only for as long as necessary for the purposes for which it was collected:

• Contact messages and capture data: for as long as the relationship and the interest in the communication last and, after the last relevant contact, for the period necessary to manage any related requests, after which we remove them once they are no longer necessary or at your request.
• Analytics and performance data: for the retention periods set by the analytics tools themselves, typically limited and in aggregated form.
• Data related to purchases and billing: for the legal retention periods applicable to accounting and tax matters.

Once the applicable periods have elapsed, the data is securely deleted or anonymised.

Your rights

Under the GDPR, and in relation to your personal data, you have the following rights:

• The right to access the data we process about you.
• The right to rectification of inaccurate or incomplete data.
• The right to erasure of data (the "right to be forgotten"), in the situations provided for by law.
• The right to portability of the data you provided us, in a structured and commonly used format.
• The right to object to processing based on legitimate interest.
• The right to restriction of processing, in the situations provided for by law.
• The right to withdraw consent at any time, where processing is based on it, without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at helder@leadwithhelder.com. We will respond within the legal deadlines. You also have the right to lodge a complaint with the competent supervisory authority, in Portugal the Comissão Nacional de Proteção de Dados (CNPD), headquartered in Lisbon (www.cnpd.pt).

Cookies and analytics

This site uses analytics tools that may rely on cookies or equivalent technologies to measure page usage and performance. We currently use Vercel Web Analytics and Vercel Speed Insights, both designed to respect privacy, and we are activating Google Analytics 4 and Google Search Console. The AI conversation assistant may also use technical storage in your browser to function correctly.

For a detailed description of the cookies and technologies used, their purposes and how to manage or refuse them, see our Cookie Notice.

Security

We adopt appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration or improper disclosure, including transmitting data over encrypted connections (HTTPS), hosting on professional infrastructure and restricting access to contact records. No system is entirely secure, so we cannot guarantee absolute security, but we are committed to acting with diligence and to notifying the competent authorities and data subjects in the cases required by law.

Changes to this policy

We may update this Privacy Policy whenever necessary, to reflect changes to our services, to the providers we use or to the applicable legislation. The version in force is the one published on this page, showing its update date. We recommend that you check it periodically.

Contact and data protection officer

For any question about this Privacy Policy or about the processing of your personal data, you can contact the controller, Aurenia, Lda., headquartered in Póvoa de Varzim, at helder@leadwithhelder.com. Aurenia, Lda. has not appointed a Data Protection Officer, as it is not legally required to do so. All requests relating to personal data should be directed to the contact indicated above.