Terms of Use

1. Acceptance of the Terms

These Terms of Use (the "Terms") govern access to and use of the site leadwithhelder.com and of all content, features and services made available on it (the "Site"). By accessing or using the Site, the user declares that they have read, understood and agree to be bound by these Terms and by the Privacy Policy, which forms an integral part of them. If you do not agree with any part of these Terms, you should refrain from using the Site.

These Terms apply to all visitors and users, whether or not they register, subscribe or make a purchase. Use of certain features (for example, the contact forms, the request for the book prologue or the purchase of products) may be subject to additional conditions, which will be presented at the appropriate time and which supplement these Terms.

2. Who Operates the Site

The Site is operated by Aurenia, Lda., a legal person under Portuguese law, headquartered in Póvoa de Varzim, Portugal (the "Operator", "we"). For any question relating to the Site, to these Terms or to the services provided, the user can contact us at helder@leadwithhelder.com.

References to "Hélder Teixeira" denote the author and editorial lead of the project associated with the Site. Legal responsibility for operating the Site rests with Aurenia, Lda.

3. Permitted and Prohibited Use

The user undertakes to use the Site lawfully, in good faith and in accordance with these Terms, with the applicable law and with public order. Access is intended for personal and informational purposes, unless expressly stated otherwise.

The following is expressly prohibited, by way of example and not limitation:

• Using the Site for any unlawful or fraudulent purpose, or in a way that harms the rights of third parties.
• Introducing, transmitting or spreading through the Site viruses, malicious code or any element liable to damage, overload or compromise the operation of the Site or its systems.
• Attempting to access, without authorisation, restricted areas, accounts, servers or infrastructure associated with the Site, or circumventing security measures.
• Collecting data from other users, extracting content in an automated way (scraping), or reproducing, copying or exploiting the Site or its content for unauthorised commercial purposes.
• Interfering with the Site's features, including the conversation assistant, through abusive or automated use, or use intended to manipulate or distort its operation.
• Impersonating another person or entity, or providing false information in the forms made available.

The Operator reserves the right to restrict, suspend or terminate the access of any user who breaches these Terms, without prejudice to any other legal remedies available to it.

4. Intellectual Property

All content made available on the Site, including text, articles, images, graphics, structure, code, trademarks, logos and other materials (the "Content"), is the property of Aurenia, Lda., of Hélder Teixeira or of the respective rights holders, and is protected under the applicable legislation on copyright and industrial property.

The book "The Last Asset" and the texts derived from it, including its prologue made available through the Site, are protected by copyright. Making them available does not imply any assignment or licence of use beyond personal reading.

The designations Deep Capital(R), Evomatrix(TM) and Deep Leadership 3D(TM) are trademarks associated with the project. Deep Capital(R) is a registered trademark. No provision of these Terms grants the user any right to use, reproduce or associate with these trademarks or with the names of the leadership archetypes, and their use without the prior written authorisation of the respective holder is prohibited.

The user may not reproduce, distribute, modify, communicate to the public, transform or exploit the Content, in whole or in part, except in cases expressly permitted by law or with prior written authorisation. Strictly personal and non-commercial use of the Content is permitted, provided all notices of authorship and ownership remain intact.

5. User Content and Interactions

The Site may allow the user to submit information and communications, namely through the contact forms and interactions with the conversation assistant. The user is solely responsible for the content and accuracy of the information submitted, and warrants that they hold the necessary rights and that the information does not infringe the rights of third parties or applicable law.

By submitting information through the Site, the user authorises the Operator to use it to the extent necessary to respond to the contact, provide the requested service and fulfil the purposes described in the Privacy Policy.

Notice and takedown. If the user believes that content made available on the Site, or submitted by a third party, infringes intellectual property rights, personality rights or any other legal provision, they should report it to the Operator at helder@leadwithhelder.com, identifying: (i) the content concerned and its location, (ii) the grounds for the complaint, and (iii) the contact details of the complainant. On receiving a substantiated notice, the Operator will review it and, where applicable, promptly remove or block the content, without this implying any admission of liability. The Operator may request additional information to process the complaint.

6. Artificial Intelligence Conversation Assistant

The Site provides a conversation assistant built on artificial intelligence ("chat-helder"), intended to provide general information about the work, content and services associated with Hélder Teixeira and Aurenia, Lda.

The responses generated by the assistant are purely informational and illustrative in nature. They do not constitute, and do not replace, professional advice of any kind, including medical, legal, financial, tax or investment advice. The responses may contain inaccuracies or be incomplete, and should not be relied on as a basis for decisions without proper validation by a qualified professional.

The user agrees not to use the assistant for abusive purposes, to try to obtain information that the Operator does not make publicly available, or to manipulate its operation. The Operator does not guarantee the assistant's permanent availability and may change, limit or discontinue it at any time. The processing of data associated with this feature is described in the Privacy Policy.

7. Products and Payments

Through the Site, or through channels associated with it, the Operator makes available the following products and services: the book "The Last Asset" (with a reference price of approximately EUR 19.90), the Evomatrix(TM) diagnostic (a paid service), the Deep Diagnostic (a paid individual session) and a free 18-question leadership diagnostic ("Insight").

Price and conditions. Before any payment, the applicable price, the subject of the product or service, and the relevant conditions will be clearly presented, including, where they exist, the duration and renewal rules. On completing a purchase, the user accepts the price and conditions presented at that time. Prices shown on the Site are presented in the currency and on the terms specified there. Unless stated otherwise, amounts relating to goods and services intended for consumers include applicable taxes.

Payments. Payments are processed through payment service providers, namely Stripe, and, in the case of the book, may be made through external sales platforms (for example, Amazon), subject to their respective terms and conditions. The Operator does not store the user's full payment method details.

Right of withdrawal. Where the user is a consumer and the purchase is made at a distance, they are entitled, under the applicable law (Decree-Law no. 24/2014, of 18 February), to withdraw from the contract within 14 days, with no need to state a reason, except in the legally provided exceptions. Those exceptions include the supply of digital content not provided on a tangible medium, or the performance of a service that has already been fully carried out, where the user has given prior express consent and acknowledged the loss of the right of withdrawal. The user will be informed of these conditions before completing the purchase.

Cancellation. To exercise the right of withdrawal, cancel a booking or obtain clarification about a payment, the user can contact the Operator at helder@leadwithhelder.com. The Operator will handle the request within the legally applicable terms and deadlines. Where a product or service is purchased through an external platform, cancellation and refunds may additionally be governed by that platform's conditions.

8. Limitation of Liability

The Site and its Content are provided on an as-is basis. The Operator makes reasonable efforts to keep the information up to date, accurate and available, but does not guarantee the absence of errors, omissions or interruptions, nor that the Site will be permanently available or free of technical faults.

To the fullest extent permitted by applicable law, the Operator is not liable for indirect damages, loss of profit, loss of data or losses arising from the use or inability to use the Site, its Content, the conversation assistant, or third-party sites and services linked to it. The responses of the conversation assistant and the informational Content do not, by themselves, create any obligation or guarantee of outcome.

No provision of these Terms excludes or limits the Operator's liability in cases where such exclusion or limitation is prohibited by law, namely in cases of wilful misconduct or damages that mandatory law does not allow to be excluded, nor does it affect the rights the user holds as a consumer.

9. Links to External Sites

The Site may contain links to third-party sites and services, namely to Amazon (for purchasing the book) and to associated service providers. These links are provided for the user's convenience and do not imply any control, approval or responsibility by the Operator over the content, practices or policies of those third parties.

Access to external sites is at the user's own risk and is governed by the terms and privacy policies of their respective operators, which the user should review. The Operator is not liable for any damages or losses arising from the use of third-party sites or services.

10. Governing Law and Jurisdiction

These Terms are governed by Portuguese law. Any dispute arising from the interpretation or performance of these Terms falls under the jurisdiction of the court district corresponding to the Operator's registered office, with express waiver of any other jurisdiction, except where mandatory law, namely in consumer protection matters, determines a different jurisdiction.

Under consumer protection legislation, a user who is a consumer may resort to alternative consumer dispute resolution through the competent entities, as well as the European Union's online dispute resolution platform. The Operator will, on request, provide information on the applicable alternative dispute resolution entity.

11. Changes to the Terms

The Operator may change these Terms at any time, namely to reflect legal, technical or functional changes to the Site. The version in force is the one published on this page, showing its update date. Continued use of the Site after changes are published constitutes acceptance of the revised version. Periodic review of this page is recommended.

12. Contact

For any question relating to these Terms, the Site or the services provided, the user can contact:

Aurenia, Lda. Póvoa de Varzim, Portugal Email: helder@leadwithhelder.com